South America experienced the global downturn very differently compared with the rest of the world. Lacking in direct investment from those countries worst hit, and generally speaking, most regions and countries are entering a period of remarkable stability. Whether they have seen the light and are tired of revolution, or they are more interested in making money, the fact is South America has turned into one of the world’s most favourable destinations for hotels investment. A continent that has huge diversity, amazing cultural heritage, spectacular climate and natural wonders, and is easily accessible by most of the world, is finding its place in the world of tourism like never before. The four key markets are; Santiago, Chile; Buenos Aires, Argentina; Lima, Peru and Bogota, Colombia. Here is a look at the major reasons why.
- Ease of Doing Business. All of the countries here have improved their ease of doing business. Chile, which has long been the testing ground for South America has an investment grade rating, and Peru has made huge strides in how they deal with foreigners and doing business. Colombia, of all countries is in the lead, and this is indicated by the large amounts of investment from American and European countries in 2010 and 2011.